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Monsters Launch on CSN

16 January 2009 384 views No Comment

Reunited and it feels pretty good, so far. Mike North and Dan Jiggetts are back together again, as their new “Monsters in the Morning” program launched this week on Comcast SportsNet. Jiggetts had already been holding down a gig at CSN, while North had been marking time since his departure from WSCR-AM The Score last summer. North had been hosting an Internet radio program until the provisions of his contract allowed him to get back on television. North and Jiggetts were partners on The Score for many years.

The new show marks a new chapter in the careers of both men, but it also marks the beginning of a new business model for CSN. According to Ed Sherman, writing in Crain’s:

The formula sounds like talk radio, a format that hasn’t been tried on a local cable sports channel, according to Comcast SportsNet President Jim Corno. Previously, CSN’s morning fare consisted of repeats of the prior evening’s wrap-up show.

“This is an opportunity to redefine what a regional sports network is going to be in the morning,” Mr. Corno says.

The deal struck between Mr. Corno and Mr. North also is unique. CSN isn’t paying Mr. North a salary. Instead, it’s paying a fee to his production company, Licorice Ltd., which will pay Mr. Jiggetts, Ms. Patterson and other talent. CSN provides the production crew. Both Mr. North and CSN’s sales staff will sell ads, and once production costs are covered, Licorice and CSN will split the profits. Neither Mr. North nor Mr. Corno would disclose the exact split.

The early ratings seem promising, at least for the first episode.

The reviews, however, have been a little less sunny.

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